Interrogating the Brief

Strategy Consultant / Trainer Julian Cole joins us once again to cover off this important topic. In Media Sales, particularly within the agency side of media sales, a brief represents the first critical stage in a potential revenue opportunity. The ability to review a brief thoughtfully, to understand, to extract key pieces of information and then translate that brief into your own media solution is a critical skillset. It takes time and practice to develop but pays massive dividends when done right. Follow @byjuliancole on Instagram. Connect with Jamie on LinkedIn www.mediasalesmastery.com Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeamusic.biz/onlinestore