”Intersectionality” Series 3, Episode 1. Sophy Norris in conversation with Emma Critchley-Lloyd, Founder of Big Little London and CMO of Zodia Markets

We start our third series, now sponsored by ESET, providing Next-Gen Digital Security for Home and Business, with quite a bang. With stories about classism, backstabbing, appropriation, dire straits, and of course, triumph. It is all about moments of intersection, when forces collide and a new path emerges. Sophy Norris speaks to Emma Critchley-Lloyd who, like so many Dangerous Women, is many things. CMO of Zodia Markets - the institutional-first digital asset platform, founder of multi-award-winning PR and Marketing agency Big Little London, long-standing member of the DMA B2B Council, a proud part-time working mum, and a passionate advocate for women - and particularly mothers - in the workplace. It is breaking no secrets, as she has publicly posted, Emma, who is rightly proud of her education, upbringing, and working-class roots, has been subjected to some pretty shocking bullying, all based around her class. This, among her other experiences in both work and life, has made her dangerously resilient. She passionately advocates for a more diverse workforce, particularly one that represents and looks after working mothers and people from the 98% club. And she has done all of this by her mid-30s. She is truly a tour de force. In this Episode, we cover: The importance of working from an early age, every experience is valid, and it prepares you for your working life Starting small, even by mistake, and making an impact on individuals' lives The power of being uncompromising Making shitty experiences, growth experiences Surprising yourself with what you can achieve The power of being underestimated Managing backstabbing and bullying behaviour in a positive way Everyone makes mistakes, but not everyone is accountable for them Trusting in yourself, and focusing on the future Why we make our own luck The power that knowing your self-worth gives you Be good at what you do Links: Emma Critchley-Lloyd | Sophy Norris Big Little London Zodia Markets Sponsor: ESET