INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt

from Idea to Startup · host Brian Scordato

Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a brand in the DTC era. She talks about the earliest days, about what differentiation in a crowded space really looks like, about pricing and business model, brick and mortar, focus and prioritization, and self-doubt. If you're a startup founder interested in brand, or trying to start a DTC company, get a notebook ready. This is packed with insight.

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This episode was published on January 29, 2020.

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