Interview: Bernardo Huberman – Social Computing

Bernardo Huberman is one of only four Senior Fellows at HP Labs - the most distinguished technologists in the company. He runs the Social Computing Lab. His research focus is on the behavior of millions of people using the internet and how this can be analyzed and predicted. He is recognized around the world as an authority on how people communicate and collaborate on the Internet. His lab has recently developed Cloudprint, which lets you store documents in the cloud so you can retrieve and print them on any printer using a mobile phone. One amusing way of illustrating his research in everyday terms is the choices people make when they place bets. Using the patters of behavior that the bookmakers need to understand to make a living, he looks at predictions we can make in corporate purchasing departments and other business settings. To hear Bernardo's remarks click on the podcast icon below.