Interview: Beyond Bigger Events: Dan Preiss on Smarter Event Design, Audience Engagement, and Measurable Impact

In this Interview, CEMA Summit speaker Dan Preiss shares how leading organizations are rethinking event strategy—from aligning every decision to a clear “North Star” to cutting through the noise of overcomplicated measurement. We explore the challenge of fragmented attention, the rise of hyper-personalization through AI, and why the future of events isn’t bigger, but more intentional. Dan also unpacks what’s still hard to measure—like trust and relationship depth—and why human connection will only become more valuable as digital content explodes. Links:Register for CEMA Summit: https://cemaonline.com/cema-summit/Follow Convene:LinkedIn: https://www.linkedin.com/showcase/pcma-convene/ Instagram: https://www.instagram.com/pcmaconvene/ YouTube: https://youtube.com/@pcmaconvene Medium: https://medium.com/@convenemagazine X: https://x.com/pcmaconvene  Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/Music: Inspirational Cinematic Piano with Orchestra