Interview: Brands as Belief Systems with José Luis Piñeiro: How Events Become Rituals That Shape Culture

In this Interview, cultural strategist José Luis Piñeiro explores why brands are becoming the new belief systems—and why events now function as modern rituals. Drawing from philosophy, positive psychology, and more than 35 years of designing transformative experiences, José unpacks how live events create belonging, identity, and collective meaning in an age shaped by AI, distraction, and constant change.Links:Table of Cultural Elements: https://www.pcma.org/wp-content/uploads/2026/05/Tabla-Cultura-4.3_DIC-2025-ingles.pdfFollow Convene:LinkedIn: https://www.linkedin.com/showcase/pcma-convene/ Instagram: https://www.instagram.com/pcmaconvene/ YouTube: https://youtube.com/@pcmaconvene Medium: https://medium.com/@convenemagazine X: https://x.com/pcmaconvene  Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/Music: Inspirational Cinematic Piano with Orchestra