Interview: Brian Haven – Web 2.0 Fundamentals

I spent the day at a Forrester Analyst workshop on Web 2.0 Fundamentals for the B2B Marketer. The workshop covered a wide range of topics: Online Video, Podcasting, Blogging, Wikis, RSS and Social Networks. It was apparent that the Fortune 500 companies who Forrester surveys have their own unique set of problems when it comes to fully embracing these new marketing tools. Something about teaching the elephant to dance comes to mind. After the day was over I asked Forrester's Brian Haven to comment on the contrast between the way solo entrepreneurs are using blogging and podcasts and how the large corporations are implementing solutions. I asked him if there were opportunities for independent consultants to help larger corporations learn the best uses for the Web 2.0 tools which are available for minimal cost. To hear a top analyst's opinion of the Web 2.0 phenomena, click on the podcast icon below.