[Interview] Digital Transformation with Jim Jung of Trico Corp

Today's episode covers Trico's journey from a product-based company to one that now heavily integrates services, particularly through digital ecosystems such as IoT and data analytics. Jim explains how Trico has developed sophisticated tools for monitoring and analyzing equipment performance, emphasizing the importance of early detection of issues through oil analysis and other predictive maintenance techniques. The conversation also touches on the challenges of educating customers, managing digital transformations, and the evolving roles of different personas within customer organizations, especially in B2B settings. The episode concludes with a teaser for part two, which will delve deeper into data analysis and artificial intelligence. Highlights include: (01:16): Trico today & Lightburn's partnership(07:50): The challenges of customer education(09:16): Bringing new tactics to an old service (12:34): The importance of cross-selling services (13:16): It's all about the data(17:24): The value of a mobile app (18:55): Data visualization (19:51): Complex personas in B2B(23:31): Digital Transformation