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Interview: Filling the Consumer Data Decision Gap, with Jascha Kaykas-Wolff, President at Lytics episode artwork

EPISODE · Mar 3, 2021 · 44 MIN

Interview: Filling the Consumer Data Decision Gap, with Jascha Kaykas-Wolff, President at Lytics

from Unpacking the Digital Shelf · host Digital Shelf Institute

In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that data to the right action in marketing, merchandising, and product innovation. Jascha Kaykas-Wolff, President at consumer data platform Lytics, joined Rob and Peter to outline now brands can fill the consumer data decision gap and turn your data lake into revenue and loyalty.

What this episode covers

In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that data to the right action in marketing, merchandising, and product innovation. Jascha Kaykas-Wolff, President at consumer data platform Lytics, joined Rob and Peter to outline now brands can fill the consumer data decision gap and turn your data lake into revenue and loyalty.

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Interview: Filling the Consumer Data Decision Gap, with Jascha Kaykas-Wolff, President at Lytics

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 44 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on March 3, 2021.

What is this episode about?

In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that data to the right action in marketing, merchandising, and product innovation. Jascha Kaykas-Wolff,...

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