EPISODE · Apr 23, 2020 · 30 MIN
Interview: How Emerging Brands Survive - and Thrive - in a Downturn, with Karen Howland
from Unpacking the Digital Shelf · host Digital Shelf Institute
During a downturn, there are factors that work in favor of an emerging brand driving sales and engagement with their consumers, and there are headwinds. Karen Howard, Managing Director of Circleup, an investment platform for early-stage consumer brands, shares data and insights on how emerging brands should think about surviving, and thriving, in the current environment.
What this episode covers
During a downturn, there are factors that work in favor of an emerging brand driving sales and engagement with their consumers, and there are headwinds. Karen Howard, Managing Director of Circleup, an investment platform for early-stage consumer brands, shares data and insights on how emerging brands should think about surviving, and thriving, in the current environment.
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Interview: How Emerging Brands Survive - and Thrive - in a Downturn, with Karen Howland
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