Interview: Kare Anderson – Say it Better

Sausalito resident Kare Anderson invited my wife Sandra over to discuss marketing her new business College Steps. This once "phobically shy" Emmy-winning TV commentator - turned public speaker - knows how to communicate to connect. She's the publisher of the international Say It Better E-Zine. She's the author of several books, including Getting What You Want - Resolving Conflict Sooner - Walk Your Talk and Beauty Inside Out. She's a trailblazer in media, business and politics. A former journalist for the Wall Street Journal, Le Monde, UPI, and other newspapers, Kare has worked in the telcommunications industry, co-founded of a national public affairs and advertising firm and is now president of the Communicate to Center. In government, she was a state senator's chief of staff, co-founder of nine political action committees and appointed commissioner. Kare's a frequent strategic communication coach to leaders in business and government. I asked Kare what she thinks the biggest mistakes corporate executives make when they speak in front of audiences and what concrete advice she would give someone who wants to 'Say it Better'. To hear her advice, click on the podcast icon below.