INTERVIEW: Katherine Krug on Building BetterCo

What this episode covers

We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that raised over $3mm on Kickstarter (first solo female founder to do so). We then touch on validation techniques, not raising funding, life design frameworks, and prioritization. She also gives an amazing answer to the "Taco Truck" question.

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Frequently Asked Questions

How long is this episode of Idea to Startup?

This episode is 57 minutes long.

When was this Idea to Startup episode published?

This episode was published on May 8, 2019.

What is this episode about?

We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that...

Can I download this Idea to Startup episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.