Interview: Krim Stephenson – The Branding Implications of Social Media

I met with Krim Stephenson who presented at the December lunch of the Silicon Valley Chapter of the IABC on the topic of social media - beyond the hype. Krim is a principal in the Arlington Mill Group. A former journalist with Bloomberg News and communications leader at Microsoft, he focuses on helping clients find the best expression of their brand and message for success online. He has led strategy, outreach and brand initiatives at companies including Visa, Oracle and Chase. I asked Krim about how social media has affected branding by large companies. He shared his thoughts on how branding has changed since the era of the MadMen when ad agencies and marketing departments exercised control over all branding elements. Krim explains why social media is opening up new forms of communication to enliven brands. To hear his thoughts, click on the podcast icon below.