Interview: Lisa Zwikl

In this powerful conversation, we sit down with Lisa Zwikl—CSO at SmartAcre and a marketing leader who’s built her career in spaces as diverse as the Department of Defense and high-growth SaaS startups.Lisa shares how owning your agency as a business owner isn’t just about making decisions—it’s about reclaiming power in your personal and professional life. We explore how AI has become her go-to thought partner, offering practical benefits in both work and home life, and discuss the importance of using tech to create breathing room—not more pressure.Lisa opens up about her journey through infertility and how that season reshaped her view on time, work, and family. Now a working mom, she brings honesty and clarity to the ever-shifting juggle of career and motherhood, including how she practices ruthless prioritization—a perfect companion to our Summer of Intentional Discomfort series.If you’re navigating motherhood, leadership, or life transitions and want real talk on how to stay focused on what matters most, this episode is for you.You can find Lisa online at LinkedIn & her Website.