Interview: Michelle Cullison – Event Sponsorship with Social Media

Michelle Cullison is a social media speaker and an expert in web technology. Together with her colleagues Myra Corrello, PhD and Jennifer Ledet she presented at the 2010 National Speakers Association Convention on How Social Media Can Help You Successfully Co-Produce a Major Public Event. Michelle successfully uses social media and technology tools to organize and plan events, secure strategic partners and sponsors, generate product, gain long-term publicity and attract attendees. Michelle knows what it takes to recognize and understand how these virtually free communication tools can help you coordinate, collaborate, promote, connect, publicize, recognize and, ultimately, monetize your time and investment. As she tells it, it all comes down to the numbers. Social media allows, as never before, event planners to demonstrate in clear quantitative terms the reach a sponsor will have for each level of sponsorship. In this podcast interview I asked Michelle to outline the precise advantages of social media to gain event sponsorship, how she employed the tools, and what she would do differently if she had to do it all over again. She tells me about the one indispensable tool she now recommends as the key to success in social media. To find out what this is, click on the podcast icon below.