Interview Only w/ Vanan Murugesan - The Importance Of Community-Based Journalism

Vanan Murugesan — executive director of Sahan Journal, Minnesota's only nonprofit newsroom dedicated to covering immigrants and communities of color — joins the Chuck Toddcast ahead of Local News Day on April 9th to discuss a dimension of the local news crisis that rarely gets attention: community news deserts. Murugesan explains that even in Minnesota — a state with relatively strong local news — immigrant stories were consistently missed or covered with biased narratives by mainstream outlets. He draws a vivid analogy: mainstream news organizations are like Target, offering broad coverage for a general audience, while immigrant outlets are specialty stores that reflect the specific realities of their communities.  The conversation turns to the business of sustaining community journalism in a fractured media landscape. Murugesan argues that the ideal model is 50 to 70 percent reader-funded through a combination of subscribers and donors, noting that audience size isn't the ultimate goal — who the audience is can matter as much as how large it is. He explains that immigrant newsrooms actually have an advantage because they don't follow the conservative, cautious practices of legacy media — they're willing to experiment with video, social media, and syndication partnerships that allow them to overindex their audience relative to their size. They discuss why  local service journalism — helping people navigate schools, immigration processes, and government services — isn't always sexy but is incredibly useful, while insisting that the joyful parts of the immigrant experience need to be better covered alongside the hardship. Link in bio or go to https://getsoul.com & enter code TODDCAST for 30% off your first order. Thank you Wildgrain for sponsoring. Visit http://wildgrain.com/TODDCAST and use the code "TODDCAST" at checkout to receive $30 off your first box PLUS free Croissants for life! Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/chuck. Application times may vary. Rates may vary. Timeline: (Timestamps may vary based on advertisements) 00:00 Vanan Murugesan (Sahan Journal) joins the Chuck ToddCast 02:00 There are both local news deserts, and community news deserts 03:00 How would you describe the Sahan Journal and its mission? 04:00 Minnesota has great local news, but immigrant stories were missed 06:30 Immigrant media was created to reflect realities of their audience 08:30 Immigrants truly want to understand the place they’re living in 10:00 Mainstream outlets are like Target, immigrant outlets are specialty stores 12:00 How do you decide when a community needs a full time reporter? 13:00 Sahan publishes in English to serve all Minnesotans  15:00 Addressing immigrant issues can uplift the entire community 16:30 Why not publish in multiple languages? Is it a resource issue? 17:30 Sahan added a spanish language version 18:30 Insisted on using a spanish speaking human for translations 19:30 Digital tools allow for pretty good translation 22:30 What works about the nonprofit model? Could you see going for-profit? 23:30 Sustainability is the ultimate goal regardless of profit model 25:15 Generating revenue from subscribers + donors is the ideal model 26:45 Washington Post has become beholden to Jeff Bezos 28:45 Ideally, 50-70% reader funded is the business model 29:30 Audience size isn’t the ultimate panacea 30:30 Who the audience is can matter as much as the size of it 32:30 Craigslist destroyed the business model for local newspapers 35:00 Newsrooms tend to be conservative and cautious trying new models 38:30 Immigrant newsrooms due well to not follow national media practices 41:00 Media is fracturing, but the barrier to entry is getting lower 43:00 Able to overindex audience by using video & social media 44:00 Are you able to syndicate any of your work to other outlets? 45:30 Finding stories they can collaborate on with other outlets 46:30 Local service journalism isn’t always sexy but is incredibly useful 47:30 What type of service journalism do you produce? 48:45 The joyful part of the immigrant experience needs to be better covered 50:00 Trying to balance what the audience wants with what they need 51:45 Celebrating Local News Day on April 9thSee omnystudio.com/listener for privacy information.