Interview: Own Your Voice: Elizabeth Maxson on Turning Marketing—and Events—Into a Business Case the C-Suite Can't Ignore

In this interview, CEMA Summit speaker Elizabeth Maxson, Chief Marketing Officer of Contentful, shares how she's built credibility for marketing — and by extension, events — across three very different CMO seats at Quip, Tableau, and Contentful. We explore what it actually takes to earn a seat at the leadership table, how to turn pipeline data into a business case a CMO can't ignore, and why owning your voice matters more than perfecting your pitch. Elizabeth also opens up about the AI experimentation reshaping her marketing stack, and why her early background managing events gave her an edge most marketers never develop.  Follow Convene:LinkedIn: https://www.linkedin.com/showcase/pcma-convene/ Instagram: https://www.instagram.com/pcmaconvene/ YouTube: https://youtube.com/@pcmaconvene Medium: https://medium.com/@convenemagazine X: https://x.com/pcmaconvene  Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/Music: Inspirational Cinematic Piano with Orchestra