Interview: Paulette Ensign, the Tips Booklet Queen
Professional speakers and information brokers of all kinds can leverage their knowledge into tips booklets and related information products for marketing, motivating and making money. Paulette Ensign, the Tips Booklet Queen, is the world's leading expert on the writing, publishing and marketing of tips booklets. She has a full-service website, Tips Products International, filled with proven processes to help anyone create a booklet. Paulette has sold well over a million copies of her own tips booklet, 110 Ideas for Organizing your Business Life, in 4 languages and various formats, without spending a penny on advertising. Her website hosts over 300 booklets written by others on topics as diverse as 70 Tips To Welcome Your Newly Adopted Cat Into Your Life to 115 Essential Tips For Effective Presentations. I caught up with Paulette at a seminar she gave in Sacramento this week. Click on the podcast link below to hear her share how she got started in this business and what is involved in producing a tips booklet.
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