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Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research episode artwork

EPISODE · Mar 19, 2020 · 35 MIN

Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research

from Unpacking the Digital Shelf · host Digital Shelf Institute

Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world of rapidly evolving retailer ad platforms.

What this episode covers

Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world of rapidly evolving retailer ad platforms.

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Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 35 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on March 19, 2020.

What is this episode about?

Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce...

Can I download this Unpacking the Digital Shelf episode?

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