Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research

Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world of rapidly evolving retailer ad platforms.