Interview: Socially Diverse, James Walker

At the resent PRSA Conference in Washington DC I attended a presentation by James Walker on Diversity and Social Media. He's a Gen-Y Communications professional interested in Public Relations, Diversity, Marketing and Social Media. In 2010, James combined two major interests to launch Socially Diverse , a six month online journey seeking out diverse conversations, discussion leaders and ways to connect through social media channels. Socially Diverse: Engaging With Diverse Communities Online Embark on a journey through social media — both the blogosphere and social networks. Explore the findings of the presenter’s six-month journey through social media, during which he engaged with active members from several online communities. Gain understanding of how to identify, analyze and engage with active participants of diverse communities and social interactions, and also learn how to create a social media home base from which all online activities can operate. Find out how to create a sustained online presence, and continue to develop relationships. The knowledge and insight gained from this session will prove invaluable as you move through the process of brainstorming, pitching and execution. Socially Diverse #SocDiv #prsa_ic View more presentations from jaywalk1. Following the talk I asked James to share some insights on diversity in social media. To hear what he told me, click on the podcast icon below.