Interview: The Business Case for Friendship: Why It Belongs at Every Business Event with Shasta Nelson

In this Interview, Business Events Summit keynote speaker Shasta Nelson, leading expert on human connection and author of The Business of Friendship, explores why friendship may be one of the most valuable—and overlooked—outcomes of business events. Drawing on her research in belonging, trust, and human connection, we discuss why organizations increasingly seek stronger cultures, healthier teams, and more engaged communities—and how event professionals are uniquely positioned to create the conditions where those relationships form.Links:·       The Business of Friendship - https://www.shastanelson.com/booksFollow Convene:LinkedIn: https://www.linkedin.com/showcase/pcma-convene/ Instagram: https://www.instagram.com/pcmaconvene/ YouTube: https://youtube.com/@pcmaconvene Medium: https://medium.com/@convenemagazine X: https://x.com/pcmaconvene  Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/Music: Inspirational Cinematic Piano with Orchestra