Interview w/ Lisa Goodhand x The Silk Road And The Next Great Trade Revolution

Lisa Goodhand is an internationally recognized entrepreneur, digital strategist, and expert in China-Australia trade and cross-border brand expansion. As the founder of China Blueprint Consultants (est. 2008), Lisa has spent over 15 years helping Australian businesses successfully enter, scale, and thrive in the complex, fast-evolving Chinese market. Fluent in Mandarin and culturally fluent in consumer behavior across platforms like Xiaohongshu (RED), WeChat, and Douyin, Lisa blends deep local insight with sharp digital acumen. Her specialty lies in designing agile, cost-effective market strategies—from research and positioning to ecommerce, social selling, and influencer marketing—that turn curiosity into conversions and brands into household names. A champion for SMEs, Lisa is passionate about making global expansion both accessible and profitable. She’s a frequent speaker and sought-after advisor on topics including AI-enhanced marketing, Chinese consumer trends, and digital-first global commerce. Under her leadership, China Blueprint has become a trusted bridge between Australian innovation and the massive Chinese marketplace—redefining what’s possible for businesses ready to go global.https://www.linkedin.com/in/lisa-goodhand-%E6%9F%B3%E6%98%A5%E7%87%95-55380a16/https://www.linkedin.com/company/china-blueprint-consultants/posts/?feedView=all