Interview with Alan Rabinowitz of SEO Image

I talk with Alan and cover a lot on SEO. Somethings we agree on and others we don't. I ask Alan... When is it a good time to hire an SEO company vs. an in house individual? What is one of the most important factors to getting a site to rank well? On page? Links? PR? What would you say is a common mistake made by novice SEO's Should people focus on just optimizing for Google? Buying links? Worth it? When is it worth it and when is it not? ... and much more. This is part one of a 2 part series.