Interview with Allie Chandler, CEO of Upsell Health

In this episode, host Ginger Allen sits down with Allie Chandler, founder of Upsell Health and a trailblazing marketing strategist in the functional medicine space. From her personal journey healing chronic Lyme to helping scale wellness brands to over $100M, Allie brings unmatched insight into the unique marketing needs of functional and integrative medicine providers.Allie shares practical strategies for building sustainable, value-driven practices—without burning out. She breaks down her Practitioner Archetype Framework, offers tips on creating your own supplement line, and explains how empathy-led marketing can build trust with chronically ill patients. You’ll also hear why long-form content and personal storytelling are key to growing a brand in 2026.This episode is a must-listen for providers ready to grow with integrity and impact.In this episode, we cover:✔️ Building a supplement line for better margins and patient outcomes✔️ Defining your niche, brand voice, and ideal patient avatar✔️ The role of authentic storytelling in patient trust✔️ Allie’s top trends: nostalgia marketing and long-form content✔️ DIY marketing tools and templates to support providers at every stage📲 Connect with Allie: upsellhealth.com/start