Interview with @mocktailwiz aka Derick Santiago

In this enlightening episode, we dive into the creative and inspiring journey of Derick Santiago, the mastermind behind @MocktailWiz. Derick shares his personal story of transformation from using alcohol as a coping mechanism after the loss of his mother in 2020, to becoming a pioneer in the mocktail industry. Listen as he recounts the inception of his first mocktail, a spicy pineapple margarita, and how a single Instagram reel in July 2022 catapulted him into the spotlight, eventually leading to a book deal with Simon & Schuster.   The Mocktail Club: https://www.amazon.com/Mocktail-Club-Classic-Recipes-Favorites/dp/1507221630   Derick discusses the nuances of sobriety, the art of mocktail creation, and his mission to redefine social drinking with 'The Mocktail Club'. He sheds light on the challenges and misconceptions surrounding non-alcoholic beverages, from the pricing debates to the terminology used in the industry. Moreover, Derick provides insights into his collaborations with small businesses, his approach to content creation, and his ongoing efforts to educate and promote an alcohol-free lifestyle.   Connect with Derick on IG: https://www.instagram.com/mocktailwiz   Join us for a conversation filled with creativity, resilience, and the quest for inclusivity in the world of beverages, as Derick Santiago aims to make every social gathering enjoyable with sophisticated, alcohol-free options.   Learn more about non-alc business: www.marinamars.com/themodernmocktail   Derick Santiago is a mixologist based in Southern California. He is the author of the recipe book "The Mocktail Club" and the newly-released "Make it a Mocktail" recipe deck. He is also the creator of @MocktailWiz, an Instagram page and website dedicated to craft mocktail recipes and mindful mixology techniques. He has worked as a mocktail recipe designer, photographer, and video creator with leading brands in the non-alcoholic beverage industry. Find out more at MocktailWiz.com