Interview with Doc Cohen - Encore Presentation

In this Encore Presentation of Franchise Today the interview with Doc Cohen will be rebroadcast. "How to be an Overnight Franchise Sucess AND Dismantle an Atom Bomb". Earlier this year, Paul Segreto welcomed as his guest, Doc Cohen. Very well-known within the franchise community for many years, Doc was named to the IFA Hall of Fame at the IFA Convention in Las Vegas. On the show Paul and Doc discussed the IFA honor along with Doc's perspective on the state of franchising, his experience with the IFA, and his insight into the trials and tribulations of multi-unit ownership and the role of technology in today's franchise environment.