Interview with Emily Deacon

Tze Ching is talking with Emily Deacon, business coach and founder of Earthos who help Greentech start-up’s align positive impact on the planet with making a profit Emily shares her own journey and great advice about some of the key challenges that start-ups need to overcome to be able to grow successfully from fully understanding your values to getting culture and hiring right when you first begin KEY TAKEAWAYS We associate full-time jobs with security but there’s lots that’s out of your control and there is much more you can control when you work for yourself So much of it is mindset, it’s an ongoing process where you are decoupling your value as a human being from what you earn Culture and hiring are vital elements, for a business to grow successfully you need to bring the right people on board at the start Profit shouldn’t be a bad word in the green space, it’s ok to want to make money in business and have a nice life It’s understanding from the start, your values and value proposition to the client You need to understand what makes you distinct and the value you provide BEST MOMENTS ‘You have to realise you have value as a human being whatever you earn’ ‘They are amazing at what they do but often don’t have any sales knowledge or experience’ ‘I always knew that I wanted to do something that helped people’ VALUABLE RESOURCES https://www.linkedin.com/in/emily-deacon-earthos/ https://www.linkedin.com/company/earthoscoaching/ ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILS Tze Ching’s website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/ Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/