Interview with Eric Koppelman — Ruby Jewel CEO
from The Irresistible Factor Hosted by Kristi Bridges
Ruby Jewel isn’t just another ice cream sandwich. It’s super-premium, highly indulgent and has a magical combination of packaging, imagery, brand, price point and ingredient deck that makes it fly off shelves.Ruby Jewel’s mission is to bring joy. And on this episode of The Irresistible Factor, the CEO of the company, Eric Koppelman, explains how he and his team go about delivering joy every day.Entrepreneurs will be delighted to hear Eric’s story: He has successfully built multiple brands across a wide range of categories. But he’s never seen any with as high a sales velocity as Ruby Jewel’s. “My specialty,” Eric shares, “is helping small brands grow and develop and be effective challenger brands against the established national brands in the category.”The company has come a long way since its humble farmers-market beginnings and is well on its way to becoming a national brand.“We have a very unique opportunity,” Eric reveals, “to be available in other channels from coast to coast. Equally importantly, small brands like ours, having spent a lot of time in the industry, you know this, they burn through a lot of cash as they continue to grow and they need to go back to the well often in different stages of their life cycle. You know, it is a really important objective of mine and we have a very clear path and a very short-term path on how we can get there to be profitable and self-sufficient and to be able to kind of control our own destiny.”
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Ruby Jewel isn’t just another ice cream sandwich. It’s super-premium, highly indulgent and has a magical combination of packaging, imagery, brand, price point and ingredient deck that makes it fly off shelves.Ruby Jewel’s mission is to bring joy. And on this episode of The Irresistible Factor, the CEO of the company, Eric Koppelman, explains how he and his team go about delivering joy every day.Entrepreneurs will be delighted to hear Eric’s story: He has successfully built multiple brands acr...
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