Interview with Eric Ressler of Cosmic on Making Brands More Impactful and Visible to Customers

Today Ian interviews Eric Ressler from Cosmic. He will share some of his insights in the world of making brands more impactful and visible to the customers. Eric starts off by introducing himself and what type of business he runs. Ian and Eric then talk about how many of his clients are not NGOs, who we often associate with doing good in the world. Eric then explains also about how some B-Corps ask for his services. Ian and Eric both then discuss how you can make brands separate from each other so the consumer has a clear idea of what they are going to buy. Eric then continues to talk more about if it is alright for a non-profit to be very profitable and what’s the “limit”. Ian then asks about what the main focus area of such organization be and Eric answers with ease and Eric also continues by taking a closer look and guiding the audience through a process of initial assessment. Eric ends the episode by inviting questions and leaving important links in the description. Parts: Guest Intro (0:07) Not Only NGOs (3:25) B-Corps (6:00) The Art of Difference (11:06) Help and Profitability (18:07) Activity Focus (22:12) Initial Assessment (29:40) Guest Outro (37:15) About Eric Ressler and Cosmic: Eric launched Cosmic in 2009 and has been helping organizations launch, pivot and re-invent themselves ever since. He’s led the strategic growth of Cosmic - keeping it small, responsive, professional and fun. As Creative Director, Eric has extensive expertise in digital design, brand development, digital strategy, brand extension and brand maintenance. Over the years, he has delivered complex web and brand projects for local Santa Cruz organizations, lifestyle brands and international brands. Know more about Eric Ressler here: https://www.linkedin.com/in/cosmiceric/ https://www.linkedin.com/company/design-by-cosmic-inc-/ https://designbycosmic.com/ ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project:  https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/