Interview With Gail Bower - Consultant, Author, and Speaker

Today's Classic Podcast comes to us from Gail Bower, CEO of Gail Bower Consulting LLC. Gail has an amazing background specializing in raising the visibility, revenue, and impact of non-profit organizations. She's a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country's most important events, festivals and sponsorships and implementing marketing programs for clients. (Business Philadelphia named Gail among the "100 People to Watch" in 1993.) Launched in 1987, today Bower & Co. improves the effectiveness and results of clients' marketing, events, and corporate sponsorship programs. I've gotten to know Gail over the last few years and I can tell you that she is brilliant, talented, and authentic and willing to share her knowledge and experience. Imagine being able to spend a half-hour with someone who has advised clients in industries and disciplines ranging from the New Orleans Jazz & Heritage Foundation, to the University of Pennsylvania to events like two presidential inaugurations. In today's interview she offers advice for freelancers and new entrepreneurs as well as a new idea about the role content strategy plays between both buyers and sellers. You can learn more about Gail at her website http://gailbower.com/  and her blog http://www.sponsorshipstrategist.com/ . Her book, "How to Jump-start Your Sponsorship Strategy in Tough Times" is available on her site.