Interview with Greg Scown of Smile Software – Small Business Show 227

We constantly talk about maximizing our time on the Small Business Show and how using our time wisely is one of the key aspects of being successful as a Small Business owner. Automating processes and using tools to manage repetitive actions is part of a system to increase your productivity each day. Today, we get a chance to talk with Greg Scown, Co-Founder of Smile, creators of life-changing and time-saving software applications like PDFpen and TextExpander. You’ll recognize TextExpander as a frequent sponsor of the show and software that both of your hosts use daily.  Join Shannon Jean and Dave Hamilton as we try not to geek-out over one of our favorite pieces of software and focus on the business story of Smile and how they have found success by focusing on the productivity niche while transitioning one of their core products to a subscription model. There are some great lessons about communication, customer service and authenticity in Greg and Smiles story. Listen in and then visit the Small Business Support Group to ask questions or share your own story. Chapters/Timestamps: 00:00:00 Small Business Show #227 for Wednesday, June 12, 2019 00:01:17 Greg Scown from Smile 00:02:13 The Apps Came First! 00:03:27 PageSender Fax Software ships in April 2002 00:04:06 Meeting Philip Gower and DiscLabel 00:05:14 PDFpen: The Riches are in The Niches 00:06:53 Stick with your goal 00:07:40 Accepting and Letting Go of an Eroding Product 00:08:45 Be Honest with Your Customers 00:09:23 TextExpander goes to a Subscription Model 00:14:08 The Business case of Subscriptions 00:15:21 When you see change coming, go there first 00:16:09 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS and use promo code sbs2019 to start with a $20 credit. 00:18:50 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit TheAlternativeBoard.com/SBS to apply for free today and find out if if there’s a board seat available in your area! 00:20:09 Sustainability 00:20:42 Best mistake: Over-committing to yourself 00:24:16 Be less diverse: don’t hire jerks 00:25:17 Podcast sponsorships to build a business 00:26:51 Ask your customers “Where did you hear about us?” 00:28:03 “Generally our Experiments run Six to Twelve Months” 00:29:45 “Love and Respect Your Customers and They Will Love and Respect You Back” 00:30:16 SBS 227 Outtro SmileSoftware.com @SmileSoftware The post Interview with Greg Scown of Smile Software – Small Business Show 227 appeared first on Business Brain - The Entrepreneurs' Podcast.