Interview with Jessica McNaughton of CaraGreen on the Development of Green Products

Today Ian welcomes Jessica. She introduces herself in the guest intro and also talks a bit about what her company does and what the main focus is on currently. Jessica then continues to describe how the journey of green products has developed while she was in the industry. Ian and Jessica then continue to talk about some criteria for new materials that have to be met in order for the material to be used and what exactly Jessica's company looks for. She also describes the process of picking materials for the customer individually and how the process looks. Jessica then mentions that while picking products it is also important to think about how working with the materials look in real life and whether the materials can be used. Jessica also talks a bit about where she sees the market heading in the future.  In the guest outro Jessica shares a bit about her course and what can be learned from it and invites people to contact her in case of any questions. Parts: 0:00 – Guest Intro 5:02 – Market Change 10:53 – Material Criteria 19:10 – Real Life Application 25:10 – Future of the Market 30:18 – Guest Outro About Jessica McNaughton: Jessica has twenty years in Sales, Marketing, Business Development and Strategy in semiconductors, engineered materials and most recently sustainable materials. Know more about Jessica and CaraGreen here: https://www.linkedin.com/in/jessica-mcnaughton-2499633/ https://www.caragreen.com/ ///////// Want to be a guest? Submit your info here: https://www.petermanfirm.com/conscious-design-podcast-application/ ///////// Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉Subscribe - http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/ 👉Apply to join the Facebook Group - http://bit.ly/3uNkQWO ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by liking, sharing, and subscribing to our channel!