Interview with Joe De Sena: Choose The Hard Thing (Every Day) | Rock Your Goddess Life

Founder & CEO of Spartan Race and NYT bestselling author Joe De Sena joins me to break down real grit—why comfort kills growth, why business is "chewing glass," and how to choose the hard thing every day. What if toughness isn't a personality—it's a daily practice? Spartan Race founder Joe De Sena sits down with me for a raw, energizing conversation on resilience, leadership, parenting for character, and the freedom that lives outside your comfort zone. Joe unpacks his "Fire–Ready–Aim" philosophy (learn faster, fail smarter), why environment is greater than talent, and how to manufacture adversity for ourselves and our kids (yes, including the coach who broke Phelps' goggles on purpose). They cover business reality ("some days it's chewing glass"), the invisible load of motherhood, Queens-in-the-80s work ethic, viral ideas (start with one customer), and transformation through sunlight, weather, community, and struggle—the "lions out of the zoo" effect. Plus: a Veterans Day Badwater story in the making and Joe's take on inspiring people to pick up the broom and lead. You'll learn: how to rewire your brain toward hard things, create accountability circles, design safe adversity for kids, and ship before you feel ready. 🔥 Listen and subscribe on Apple Podcasts, Spotify, or wherever you get your podcasts. Visit RockYourGoddessLife.com for more inspiration and free resources.