Interview with Lisa Rees - Avnet

Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. Lisa discusses the importance of understanding the customer journey, why having a non-technical background can be an advantage, and emphasises the value of measuring success based on metrics such as the customer lifecycle rather than just lead generation.   About Avnet Silica Avnet Silica, a division of Avnet, is a European semiconductor distributor and specialist that supports projects from idea to concept to production. Avnet Silica acts as the connection between customers and suppliers, providing creative solutions, technology and logistics support.   About Lisa Rees Lisa Rees is the Director of Marketing Communications at Avnet Silica and is responsible for all aspects of marketing and communications, including supplier marketing, digital strategy, media, content and events. She joined Avnet Silica after ten years as Director of Marketing Communications at Avnet Abacus.   Time Stamps [00:49.2] – Lisa discusses her career from the French chamber of commerce to Avnet Silica. [02:52.8] – Lisa explains what Avnet Silica is and what they do. [04:16.3] – Lisa shares why having a non-technical background can be a benefit in marketing. [07:49.3] – What marketing activities make the biggest impact at Avnet Silica?   [13:48.2] – Lisa discusses how to measure the impact of marketing. [24:51.9] – How is Avnet Silica incorporating AI into its marketing activities? [21:10.6] – Lisa shares the best piece of marketing advice she’s ever been given. [22:58.7] – Lisa’s contact details   Quotes “Hang out with your customers… get to know your customers inside out. Every opportunity you can take to understand your customer is going to give you everything you need to be a good marketer." Lisa Rees, Director of Communications at Avnet Silica. “If you're just measured by leads, you're probably not generating the right outcomes... the biggest return for the business tends to be in a small number of very high-quality leads.” Mike Maynard, Managing Director at Napier.   Follow Lisa: Lisa Rees on LinkedIn: https://www.linkedin.com/in/lisa-rees-9548484a/ Avnet Silica website: https://my.avnet.com/silica/ Avnet Silica on LinkedIn: https://www.linkedin.com/company/silica-an-avnet-company/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547