Interview with Live Streaming Pro Luria Petrucci | #24

An episode of the Modern Marketing Podcast podcast, hosted by Adam Erhart, titled "Interview with Live Streaming Pro Luria Petrucci | #24" was published on January 5, 2017 and runs 32 minutes.

January 5, 2017 ·32m · Modern Marketing Podcast

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Episode Description

Live streaming is projected to be one of the top marketing tools available in 2017 so it's only appropriate to interview Luria Petrucci. Her company, Live Streaming Pros, helps brands and businesses start, grow, and monetize their own live streaming shows.

This episode covers everything you need to know about live streaming including how you can get started as early as today to start seeing results in your business.

Episode Discussions:

What is live streaming?
The 4 levels of live streaming and their costs
3 parts to an effective live streaming strategy
Why you should do it and how to do it effectively
Why Facebook Live is a powerful tool for local businesses
The different live video platforms
The #1 thing that will stop people from watching your videos
Luria's live stream challenge for Adam

2:37

How Luria got into live streaming

Curiosity about Video iPod and how it worked from a technical standpoint

Was able to turn it into a business

After 10 years of building a community with video and live streaming,

she started focusing on live streaming due to accessibility and ease-of-use.

4:43

Addressing common fears about live streaming.

"The thought of going out there and not having structure scares me a little bit."-Adam

-Most people like to be well-prepared for video

-Most people fear starting it and having nobody show up (interacting with a blank audience)

Why they're not important to worry about:

+Benefits of live streaming

-Build the know, like, and trust factor with your audience.

-Works for both online businesses and local businesses

-When you do it right, you can increase your bottom line

-Think of it as a marketing tool and an engagement effort

"No other marketing can you build your current customer base and trust, create loyalty, and get people so involved and engaged with you."-Luria

7:09

Luria uses a run of show spreadsheet to prepare for streams.

Zero viewers can happen at first but you can repurpose the content:

Run ads to it
Post it on your blog
Post it as a podcast

08:53

Works well for local business

-Tap into the power of Facebook Live

-People love to be proud of the city they live in

You're delivering value and getting engagement at the same time and it's a beautiful combination that really works." -Luria

11:10

Luria's 3-part live video strategy:

Consistency: Builds trust - allows your viewers to put it on their calendar
Randomness: Going live randomly brings in the human element
Repurposing: Repurpose the content

14:01

What is live streaming?

At it's basic level, the ability to go live and have a real-time video conversation with whoever wants to watch.

Various platforms:

Facebook
Periscope
YouTube Live (mobile capability coming soon)
Instagram

17:33

Cost, how and where to get started live streaming:

4 levels of live streaming to help determine what to start with:

Going live from your phone
Add gear to your phone: wide angle lens, microphone, kits
Going live from your desktop computer: webcam or external camera
Going live from a dedicated machine: Professional TV quality stream

"People are using whatever level, you just have to make sure you have the right strategies behind it and that you're offering tremendous value, being human, connecting, and have a call-to-action in your video". - Luria

24:46

Calls to Action

"Live video provides a beautiful way to do a call to action without feeling like you're selling or pitching anything because what it is at its core is a conversation."

-Provide value and focus on giving and helping people succeed

-Use CTA as a natural opportunity to further help them

28:06