Interview with Mariam Lochoshvili - Sensata Technologies

Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B marketing professionals series. Mariam shares how following job opportunities around Europe led her to her role at Sensata, explains the importance of localising campaigns for maximum success, and shares her thoughts on why maintaining a strong company tone of voice might offer an advantage as AI increasingly saturates content across the industry.   About Sensata Sensata is a global industrial technology company striving to create a cleaner, more efficient, electrified and connected world.   Time Stamps [00:49.02] –Mariam discusses her career journey. [12.39.08] – Mariam shares why authenticity and emotion is important when marketing B2B tech. [13:49.09] – Why is localising so important? - Mariam and Mike discuss. [18:09.0} – Mariam discusses the campaigns she is most proud of. {23:29.01] – Mariam talks about AI and career prospects.   Quotes "Talking about emotions is a new trend in B2B... when you connect to people on that emotional level, only then are you actually generating true interest." Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies   Follow Mariam: Mariam Lochoshvili on LinkedIn: https://www.linkedin.com/in/mariam-lochoshvili/ Sensata website: https://www.sensata.com/ Sensata on LinkedIn: https://www.linkedin.com/company/sensata-technologies/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547