Interview with Mark Donnigan – Virtual CMO

In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers. Mark also shares his advice on marketing tactics, highlights the value of focusing on go-to-market strategy, and talks about the importance of getting into the field to understand customers.   About Mark Donnigan Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner-takes-all market. Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build efficient marketing teams that routinely outperform larger marketing departments.   Time Stamps [00:44.0] - Mark shares his career journey and explains his role as Virtual CMO. [12:57.0] - The benefits of hiring a Virtual CMO versus full-time CMO. [14:45.0] - Mark talks about his approach to building marketing plans. [18:42.0] - Overrated marketing channels and tactics [23:26.0] - Challenges with fixed KPIs in marketing [24:37.0] - Mark offers some marketing advice [25:52.0] - Mark's contact details   Quotes “Get into the field. Know the market. Know the customers. Know how they think. Know what they care about. Know how they make decisions.” Mark Donnigan, Virtual CMO.   Follow Mark: Mark Donnigan on LinkedIn: https://www.linkedin.com/in/markdonnigan/   Growth Stage Marketing website: https://growthstage.marketing/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547