Interview with Mike Bosworth

What this episode covers

Mike Bosworth is a respected thought leader, author and entrepreneur who for years has focused his attention on helping companies implement new and better ways of generating revenue. Mike is a founding partner of CustomerCentric Systems, which helps organizations shape their customer experience and build predictable revenue engines by integrating sales process with sales ready marketing. Bosworth is also the author of Solution Selling and co-author of CustomerCentric Selling, both published by McGraw-Hill. It comes as no surprise that Solution Selling is the second best selling McGraw-Hill business book of all time. In addition to CustomerCentric Systems, Bosworth is a limited partner in Shepherd Ventures and an advisory board member for four early stage technology ventures and of course he continues to develop new intellectual property for CustomerCentric Systems. Mike Bosworth began his career in the information technology industry in 1972 as an application support person for Xerox Computer Services. Before long he was their top new business salesperson and was promoted to national manager of field sales. His years of experience inspired him to start his own sales process consulting company in 1983. We're delighted to have Mike on the Cullinane & Green Report.

PodParley-generated summary based on available episode metadata and transcript content.