Interview with Philippe Boisbouvier, CEO of Monaco Brands

This week, NEWS.MC TV is joined by Philippe Boisbouvier, CEO of Monaco Brands. In a wide-ranging interview, Boisbouvier discusses the role of brand identity in promoting Monaco on the world stage, the challenges of protecting national branding in the digital age, and why authenticity still matters in a globalised marketplace.Subscribe to our free daily newsletter: https://news.mc/newsletterFollow us on Xhttps://x.com/monacodailynewsProduced in association with @MonacoInfo Copyright © 2025 NEWS SARL. All rights reserved.

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This episode is 17 minutes long.

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This episode was published on May 3, 2025.

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