Interview with Plot Twist Marketing: Alyssa

Want to see what happens when a marketer leaves corporate sameness for the wild, fast world of indie romance? Alyssa, founder of Plot Twist Marketing, shares how she builds custom strategies that actually move books: aligning ads, PR, social, and ARC outreach so every touchpoint pulls in the same direction. No boilerplate, no fluff—just smart diagnosis, careful execution, and a deep respect for the reader experience.Along the way, she drops binge-worthy recs—angsty duets, dark mafia heat, hockey romance, and clever retellings—and a mantra worth stealing: time is precious, waste it wisely.If you’re an author ready to grow with intention, or an influencer who wants ARCs that match your taste, this conversation is your roadmap to smarter marketing, better targeting, and more joyful launches. Subscribe, share with a romance-loving friend, and leave a review to tell us which trope you want us to tackle next.Follow Plot Twist Marketing on IG @plottwistmarketing Cover Art by: moiIntro/Outro Music: positive vibes by nanaacom on CapcutContact Email: [email protected] IG: @spillthesmutpodcast TT: @spillthesmutpodcastJordan IG: @sipsoffiction TT: @sipsoffiction