EPISODE · Oct 25, 2006
Interview with Ric Ritter of MetLife on Marketing to Employers Through Brokers
from The Insurance Marketing and Advertising Podcast
Interview with Ric Ritter, head of institutional marketing for MetLife. on how MetLife is leveraging the broker channel to build its employer-based business. Ritter notes that one initiative that MetLife is currently working on is ways to keep the message consistent across many channels, including when brokers deliver the message on its behalf.
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Interview with Ric Ritter of MetLife on Marketing to Employers Through Brokers
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