Interview with Sharekh Shaikh at CleverX

Market research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data.  Sharekh Shaikh, founder of CleverX, discusses how his platform aims to provide market research teams with complete control of the quality and reliability of their research with access to top-level business professionals.   About CleverX CleverX is an audience discovery platform for market and product research teams, connecting researchers with >20K senior professionals ranging from the world’s leading companies like Apple, McKinsey, NASA to founders of exciting startups.   About Sharekh Sharekh Shaikh is a 2X founder in the human capital and the future of work space. He has successfully created businesses that have generated $ multi-million in sales. He has also raised >$1M on his new startup CleverX.    Time Stamps [01:49.0] – Overview of CleverX and its uses. [07:52.2] – Quantitative vs qualitive research – Sharekh discusses the two major methods of research [11:53.2] – How is AI impacting the product? – The opportunities and pitfalls of AI in the research space [20:40.7] – Would you recommend market research as a career to a young person? [22:53.2] – What is the best piece of marketing advice you’ve been given? [24:24.5] – Ways to get in touch and find out more.   Quotes “Traditional ways of doing online surveys in the B2B space are very broken, it is almost 40% fraud data.” Sharekh Shaikh, Founder at CleverX. “Companies which create narrative around a product, which probably isn't even the best product, still win.” Sharekh Shaikh, Founder at CleverX.   Follow Sharekh: Sharekh Shaikh on LinkedIn: https://www.linkedin.com/in/sharekh-shaikh-4591874/ CleverX website: https://cleverx.com/ Follow CleverX: https://www.linkedin.com/company/cleverxhq/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547