Interview with Shuji Honjo from Honjo International

Shuji Honjo, our guest this week has a lot of experience with international companies in Japan, helping major companies like etrade enter japan. He's also a visiting professor at one of the universities and has written a couple of books on entrepreneurship. We talked in depth about how a successful US based company with talent, money and technology could enter the japanese market, and why Yahoo Japan has been hugely successful, while Ebay Japan was a huge failure. Thinking about entering the Japanese market? Here's Shuji's rule of thumb: If you expect you be able to generate more than 10% of your revenue from Japan, go for it. If the number is less than 10%, don't do it.