Interview with Sloan Shanahan of FusionIQ: Why Behavioral Finance Is the Unsung Hero of Wealth Management

Host - Rory Holland - cstmr.com - Linkedin: CSTMRInterviewed - Sloan Shanahan, FusionIQ - LinkedIn: FusionIQWant to be a part of the podcast? Contact Rory today!In this EpisodeIn this conversation, Rory Holland interviews Sloan Shanahan, the CRO of FusionIQ, discussing the company's mission to enhance wealth management through technology and the principles of behavioral finance. Sloan talks about how her time as a collegiate golfer at Clemson informed how she builds sales teams. She also explains how the future of the financial services industry will be dependent on collaboration between fintechs and financial institutions. Key TakeawaysFusionIQ helps banks and credit unions capture deposits and grow revenue through wealth management.Sloan's upbringing in a high-performing environment shaped her work ethic.Playing college-level golf at Clemson taught Sloan time management and accountability.Generational wealth transfer presents both challenges and opportunities for banks.FusionIQ's platform helps banks engage younger clients effectively.Behavioral finance heavily informs FusionIQ’s product development roadmap.Sloan emphasizes the importance of aligning personal and organizational missions when building a career.If fintechs want to survive, they need to collaborate more closely.Staying informed about industry trends is essential for developing a career in fintech.Chapters00:00 Introduction to Fusion IQ and Personal Background02:36 The Journey of a Competitive Athlete05:15 Understanding Fusion IQ's Wealth Tech Platform06:49 Understanding FusionIQ's Prospect Universe08:22 How Do Financial Institutions Perceive FusionIQ?10:51 The Challenge of Wealth Management at Banks and Credit Unions 15:45 How Behavioral Finance Is Changing Wealth Management18:43 Using Behavioral Finance to Improve Education20:17 Enthusiasm from Prospects In the Marketplace21:46 How Clients Are Using FusionIQ and Winning23:39 What FusionIQ Can Do for Non-Traditional Financial Providers25:32 The Importance of Client Education and Holistic Experience27:01 Sloan's Origin Story in Fintech30:35 The Gifts of Mentorship and Competitive Sports35:31 Future Aspirations and Hyper Growth in Fintech37:36 Cooperative Ventures and  Fintech Ecosystems39:49 Advice for Aspiring Fintech Professionals