Interview with Stefan Debois - Pointerpro

Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation.   About Pointerpro Pointerpro is an all-in-one assessment software platform where users can create online questionnaires and surveys that auto-generate personalised advice and reports into PDF.   About Stefan Stefan Debois has a background in engineering and has over 15 years’ experience in Enterprise Software. Stefan’s experiences are foundational to Pointerpro, which he co-founded in 2012.   Time Stamps [00:50.2] – Stefan shares what led him to co-founding Pointerpro and what the software does. [08:41.2] – Stefan explains how Pointerpro can be used for lead generation. [11:42.5] – What is the future of Pointerpro? [17:43.4] – Stefan shares what marketing tactics are used to promote Pointerpro. [22:50.2] – What is the best piece of marketing advice you’ve been given? [24:45.3] – Where to go for more information and Stefan’s contact details.   Quotes “Double down on what works instead of trying to experiment with new things all the time. That doesn't mean that you don't have to do experimentation…but don't fall into the shiny new object syndrome… double down on what works.” Stefan Debois, CEO and Co-Founder at Pointerpro.   Follow Stefan: Stefan Debois on LinkedIn: https://www.linkedin.com/in/stefandebois/ Pointerpro Website: https://Pointerpro.com/ Pointerpro LinkedIn: https://www.linkedin.com/company/Pointerpro/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547