Interview with Steph Poelman: How to Achieve Your Goals and Grow A Successful Business In the Fitness Industry

Health and fitness matters…we all know that. Multiple studies speak to not just the physical benefits but the mental and emotional ones too. And yet finding the time and motivation to get healthy can be hard. Especially when you’re busy doing all the things at work and at home. Personally, figuring out a routine to stay healthy and fit has been a journey. I’ve transitioned from team sports (netball) in my twenties and early thirties to needing to shift things up to do something else that fits in around my life with 3 kids and a business to run. The answer for me was joining a female specific gym: Pherform (here in Hong Kong).  My routine has become so much easier after joining a supportive gym environment, focusing on strength training and getting coaching to help me along the way. Not only do I feel physically strong, I feel the effects it’s had on my personal growth, self-awareness, confidence and habits in other areas of my life. The woman behind Pherform is Steph Poelman. She is an incredible human with a passion for empowering women to push their edges around their health, strength and well-being. Steph’s background is in HR, with experience managing over 9 multi-disciplinary fitness facilities around the world. Now living in Hong Kong, Steph is the owner and managing director of Pherform, a female specific strength and conditioning gym. She was voted as one of Prestige Magazine’s 40 under 40 class of 2023.In this week's episode of The Aligned Achiever Podcast with Steph Poelman, we’re exploring how Steph achieved her goal to own a gym within 10 years of setting her intention. She shares so many juicy nuggets of wisdom from her own entrepreneurial journey, how she balances passion and professionalism, the role of fitness and strength training in personal growth and building confidence, creating habits and finding accountability in fitness programs, and much, much more.