Interview with Timothy Mahoney on Meaningful Marketing and Knowing Your Real Customers

Today Ian welcomes Timothy Mahoney to the Conscious Design Podcast. Timothy introduces himself and talks about his experience at different automotive companies working as CMO. Timothy continues to describe how he was able to build better customer relations and what it took for each company. He also discusses the surprising similarity between working with Subaru and Porsche from a marketing standpoint. Timothy and Ian then discuss how you can make people feel better about donating to a greater cause and make it feel less like a “nice tax”. Timothy then discusses more about proper customer and market research. Timothy shares some final thoughts and invites you to contact him to conclude the episode. Sections: Guest Intro (0:07) Background (2:47) Love For Cars (5:59) Taxes For Greater Good (11:43) Knowing Your Customers (15:05) Final Thoughts (21:15) About Timothy Mahoney: Timothy Mahoney has worked as the CMO and other senior roles in companies such as Subaru, Volkswagen, GM, and Porsche. He helped Subaru to grow its Share the Love event grow and helped Porsche to market the Cayenne as a sports car company, something new for them. Now, he’s retired from the c-suite and sharing his experience where he can. You can find Timothy Mahoney here: http://linkedin.com/in/timothy-mahoney-4763678 https://twitter.com/tjmahoney56 ///////// Have a question you want us to answer? Tell us what you want answered on a future episode: https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project:  https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ ///////// 👉YouTube Subscribe: http://bit.ly/3sG7VEi 🎙 Conscious Design Podcast: https://www.petermanfirm.com/conscious-design-podcast/ ✍️ Conscious Design Blog: https://www.petermanfirm.com/blog/ 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter for exclusive industry analysis and content: https://www.petermanfirm.com/conscious-design-newsletter/ ///////// Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Visit our website: https://www.petermanfirm.com/ This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.