Travelers' Shane Boyd on Reacquiring the Red Umbrella

from The Insurance Marketing and Advertising Podcast

Shane Boyd, Travelers' Vice President of Corporate Communications, on the successful effort to recapture the 130-year-old iconic trademark. Travelers negotiated with Citigroup to take back its logo.

Episode metadata supplied by the publisher feed · Published Apr 11, 2007

Embed this episode

Attribution link and audio player

NOW PLAYING

Travelers' Shane Boyd on Reacquiring the Red Umbrella

0:00 0:00

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

When was this The Insurance Marketing and Advertising Podcast episode published?

This episode was published on April 11, 2007.

Can I download this The Insurance Marketing and Advertising Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!