Interviewing Ivo Georgiev From AdEx Network
from Tech And Things Hosted by Scott Cunningham
The AdEx Network is sort of like a Google Adwords/Adsense alternative on the blockchain with a much more decentralized system. I sat down with Ivo Georgiev who is the CEO there to learn more about AdEx and where they’re headed in 2020. AdEx is a trust-minimized solution for digital advertising that reduces ad fraud, improves ad budgets and protects user privacy. The AdEx platform is built on the Ethereum blockchain to connect publishers and advertisers without intermediaries on a decentralized ad exchange. We introduce real-time reporting for both parties and enable payments per impression with no withdrawal threshold for publishers.
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