Interviews: A Pathway to Your Clients

In this episode of Ask Christina first, we dive into why it’s important to add interviews to your platforms as a way of solidifying your expertise in your field. Interviewing people can help generate an audience you didn’t have previously by simply sharing the thoughts, concepts and feelings of someone who you trust as an expert in their field. You can interview people on various platforms like Go To Meeting, Zoom and more. Capturing audio and visuals are a great way to produce and manage meaningful content. You can use your already existing platforms like your blog, Facebook page, IG TV, Youtube, etc… All of these platforms will give you access to releasing your interviews in which the interviewee will also share allowing their network to also become a part of yours. A great way to become an interviewee is to find blogs, forums, events, meetings, magazines and webinars that are potentially looking for guest speakers. This is a great way to not only introduce yourself to someone new and create a new contact, but it also helps you expand your knowledge on what is out there that you can be a part of. In this episode you will learn: 1. Why interviewing people is a great way to build your expertise in your desired field. 2. Why being interviewed is another way to create a new network and expand your knowledge in your field. 3. Learning new ways to interview people and how to get it out there into the world. Creating content with other people is fundamental in expanding both your network and your expertise. Find the people you respect and would like to have a conversation with. Make sure you approach people with a plan and professionalism. Interviews will help you combine your network with theirs, but more importantly it will allow people to view you as an expert in whom they can trust and most importantly hire in the future.